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its important to measure your tours and activities company’s key metrics to determine what actions lead to desired results and where you may need to improve.Email clicks divided by email opens – measure the effectiveness of your email copy.

Other relevant actions youll want to monitor to measure conversion rate include:Bookings divided by page visitors – measure the effectiveness of your web content.This allows you to tailor your website experience for them and focus your attention where it makes the most sense.your tours or activities company can better understand how its actions affect business performance.

Metrics can also help you gain new perspectives that can earn you a competitive edge in your market.An online review is the equivalent of a referral from a friend.

Bookings divided by sales enquiries – measure the effectiveness of your sales process.
The number of people who attend a tour divided by total bookings – measure no-shows.Go to General Settings on your business page.
Enable Business Inbox in MessengerThe first thing you need to do is to allow people to message you.these messages can be personalized.
Add Automated FAQs ResponsesIn addition to the greeting.Think of a compelling recognizable piece of text that reads easily.